Down Under Industries Chosen as 1 of 3 Cannabis Retail Storefronts to Open in Petaluma, CA
Petaluma, CA – In a historic decision, the City of Petaluma has approved three cannabis businesses to open brick-and-mortar dispensaries within the city limits, marking a new era for the local cannabis community. Among the selected businesses is our very own Down Under Industries, a family-owned dispensary recognized for our dedication to quality, education and community impact. Alongside two other fantastic businesses, Solful and Farmhouse Artisan Market, we’re honored to help shape the future of cannabis retail in Petaluma.
Expanding Cannabis Access in Petaluma
This exciting chapter began earlier this year when the City took a bold step to expand Petaluma cannabis retail options. On May 14, 2024, the City Council Planning Commission voted to allow up to three cannabis storefronts to operate within city limits. Before this change, cannabis retail in Petaluma was limited to delivery-only services, with just two businesses operating under city regulations.
For years, Down Under Industries has long served Petaluma residents from our location just outside of city limits, offering delivery, walk-ins and pickups while also delivering to the greater Sonoma and Marin counties. The chance to open a second storefront in the city we serve so proudly felt like a natural next step in our journey.
A New Framework for Petaluma Cannabis Retail
In June, 2024, the city officially adopted the ordinance regulating cannabis businesses within Petaluma. This expanded framework outlined operational requirements and safety protocols to ensure compliance with local and state regulations. Among its provisions, the ordinance included more than 20 security measures, such as 24/7 motion-sensor surveillance and background checks for all staff. These measures reflect Petaluma’s commitment to creating a safe and responsible cannabis industry for residents and businesses alike.
Following the ordinance’s adoption, the city opened the application process to businesses seeking one of the three coveted licenses. Like many hopeful applicants, we submitted detailed plans demonstrating how we would meet these guidelines while staying true to our mission of providing quality products, prioritizing customer experience and fostering community impact.
On December 10, 2024, we were thrilled to learn that Down Under Industries had been selected, alongside Solful and Farmhouse Artisan Market, to open a cannabis storefront in Petaluma. This opportunity represents a major step forward for our team, allowing us to deepen our connection with the community we are proud to serve.
A Milestone for Down Under Industries
Petaluma has always been at the heart of Down Under Industries. As a business co-founded by Jamie, a Petaluma native, and Rod, her Australian husband, our mission has always been rooted in providing quality products to our community in a way that’s approachable, educational and rooted in care.
Earlier this year, we were honored to win the 2024 Argus-Courier People’s Choice Award for Best CBD in Petaluma, a recognition that further reinforced our dedication to this community. Being chosen for this storefront is a continuation of that commitment and a chance to offer a more direct connection to our customers.
We’re incredibly grateful to the City of Petaluma for this opportunity and to our loyal customers who have supported us every step of the way. Without your trust and encouragement, none of this would have been possible.
What’s Next for Down Under Industries?
Being chosen for this license means everything to us. It’s more than just opening a second location — it’s about creating a space where we can connect with you more directly, share our love for cannabis, and continue building a community that values wellness, creativity and connection.
Looking ahead, we’re already planning how to make this new location uniquely Down Under Industries. In addition to offering a welcoming cannabis retail experience, we plan to continue hosting educational opportunities, in-store demonstration and community-focused events that make cannabis wellness accessible and approachable for everyone.
Thank you for being part of our journey. Stay tuned for updates on our new location, and we look forward to welcoming you to our Petaluma storefront soon!
In the meantime, check out our menu to order same day delivery, or come see us at our OG location!