The Ultimate Guide to 420 Events in Sonoma County
Every day is 420 at Down Under Industries, but we’d be lying if we said we didn’t love having an excuse to celebrate a little extra! Sonoma County is no stranger to good weed and good vibes, and 420 is the ultimate excuse to celebrate both. Whether you’re looking for 420 events near me, a dispensary to deliver goodies straight to your door or just a solid spot to stock up before the big day, we’ve got a little something for everyone.
This year’s lineup of Bay Area 420 events includes live music, industry expos, community festivals and of course, unbeatable dispensary deals. If you’re wondering where to celebrate 420 in Sonoma County, this guide has you covered.
Pre-420 Events in Sonoma County
California Cannabis Expo
Location: Blue Ridge Kitchen, Sebastopol
Date: April 19, 2025
The California Cannabis Expo is kicking off 420 weekend with a full-day event dedicated to all things cannabis. Held at Blue Ridge Kitchen in Sebastopol, this expo is a must for anyone who loves cannabis and wants to learn more about the latest industry trends. Expect guest speakers, product demos and plenty of networking opportunities with brands, cultivators and enthusiasts.
And if that isn’t enough, there will be live Afro-Jazz, Reggae and Hip-Hop music, Caribbean food from Blue Ridge Chef, and tons of booths to explore and sample some of your favorite goodies. If you want to get ahead of the 420 shopping frenzy, this is a great chance to meet vendors, sample new products and even score early discounts before the big day.
Butter & Egg Days Parade
Location: Downtown Petaluma
Date: April 19, 2025
While this might not be a 420-specific event, the Butter & Eggs Day Parade is one of Petaluma’s biggest annual celebrations, bringing thousands of people to the downtown area for live entertainment, food and community fun. So why is the parade on the 420 event list? Because our lovely team at Down Under Industries will be hanging out and bringing some 420 energy to the event. If you join in on the festivities, keep an eye out for our booth and come say “high!” We’ll be serving up superb vibes and canna education all day long.
Where to Celebrate 420 in Sonoma County
Visit Down Under Industries Cannabis Dispensary on 420
Let’s be real…420 is all about finding the best deals, the best products and the best sesh locations. And in Sonoma County, that means heading to Down Under Industries cannabis dispensary in Petaluma.
This year, Down Under is going all out with an in-store 420 celebration, featuring music, vendor pop-ups, and massive deals on flower, edibles, vapes and more. And let’s not forget about the exclusive 420 giveaways! If you’re serious about getting top-shelf products at unbeatable prices, Down Under Industries is the place to be. And if you want to feel the buzz of 420 without the crowds, Down Under Industries offers cannabis pickup or delivery throughout Sonoma and Marin counties from 7 AM-7 PM.
4/20 Earth Day Festival Extravaganza with The Mother Hips
Location: Monte Rio (Russian River Area)
Date: April 20, 2025
If your idea of a perfect 420 includes being surrounded by nature, live music and a laid-back crowd, head out to Monte Rio for the Earth Day Festival Extravaganza. This outdoor festival along the Russian River will feature a performance by The Mother Hips, along with vendors, food, and plenty of space to relax and enjoy the 420 celebration in Sonoma County.
How to Have the Best 420 Celebration in Sonoma County
A little planning goes a long way when it comes to 420. Whether you’re hitting up an event or just chilling at home, here are a few tips to make sure your day is stress-free and fun.
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- Stock Up Early: 420 is one of the busiest days of the year for cannabis dispensaries, so beat the rush by shopping in advance or ordering online. Most shops have sales that start early.
- Know Where the Deals Are: Dispensaries offer some of their biggest discounts of the year on 420, so check out Down Under Industries 420 specials before you buy.
- Pace Yourself: If you’re planning to enjoy edibles or high-potency cannabis concentrates, remember — start low, go slow. You have ALL day to celebrate Bay Area 420 events, so don’t burn out too early!
- Have a Game Plan: If you’re heading to a 420 celebration, make sure you know the rules on cannabis consumption, bring water and have a safe ride home.
- Support Local Brands: Sonoma County has some incredible cannabis cultivators, brands and dispensaries, so keep it local when shopping for your 420 goodies!
Come Hang Down Under for the Best 420 Celebration in the Bay Area!
There’s no shortage of cannabis dispensaries in Sonoma County, but if you want the best experience on 420, Down Under Industries is where you need to be. Our in-store celebration brings together music, top-tier cannabis vendors and unbeatable deals in one place. Check out the Down Under Industries cannabis menu and start planning your 420 celebration stash today!